Owen: 有关服务器收费的正式声明

本帖最后由 cyqsimon 于 2014-6-17 15:47 编辑

Let’s talk server monetisation!
by Owen on June 12, 2014

Hello!

Let’s get one thing clear: we love it when Minecrafters host servers. Tiny or massive, running vanilla Minecraft or a heavily modded version, we think they’re all great. Playing with friends in persistent worlds is awesome. Everyone knows that.

Over the past week there’s been lots of discussion about Minecraft servers and your right to monetise them. Legally, you are not allowed to make money from our products. There has been one exception to this rule so far – Minecraft videos. We’re about to make a second exception – Minecraft servers.

Hosting servers can be expensive, and we want to give hosts a way to cover their costs. That said, we don’t want our players to be exploited, or to have a frustrating time unless they pay. The following rules, which may be tweaked at a later date, have been created with those points in mind.

You are allowed to charge players to access your server
So long as the fee is the same for all players, you are allowed to charge for access to your server. You are not allowed to split your playerbase into paying, and non-paying users, nor can you restrict gameplay elements to different tiers of player.

Basically, if you’re charging for access to your server, you are selling a “ticket” and there can only be one type of ticket, no matter how much people are willing to spend.

You are allowed to accept donations
You are allowed to accept donations from your players. You can thank them publicly, or in-game, but can’t give preferential treatment for donating. You are not allowed to restrict gameplay features in an attempt to make money.

You are allowed to provide in-game advertising or sponsorship opportunities
Running servers can be expensive. With that in mind, you are allowed to put adverts in your Minecraft worlds to help with costs. Used within reason, adverts and sponsorship can be good ways to fund a server.

You are allowed to sell in-game items so long as they don’t affect gameplay
We don’t mind you selling items in-game, but they must be purely cosmetic. Pets, hats, and particle effects are OK, but swords, invincibility potions, and man-eating pigs are not. We want all players to be presented with the same gameplay features, whether they decide to pay or not.

There is one exception to this rule – capes! We have a lot of fun making cool capes for extra-special members of our community and Minecon attendees. We’d like to keep them as exclusive as possible. So, yeah, no capes please, for free or otherwise.

You cannot charge real-world cash for in-game currency
We don’t mind in-game currencies which are earned through playing, but you are not allowed to sell them for real-world cash. Remember – if the stuff you sell affects gameplay, we’re not cool with it.

Don’t pretend to be us, and provide your customers with loads of info!
If you do decide to monetise your server, you must clearly state that the purchase is not associated with Mojang, declare who the money is going to, and provide a purchase history and contact details. You should also check up on the legality of selling digital items in your specific region.

Thanks for reading!
As I hope you’ve noticed, these rules are making attempts to prevent Minecraft servers becoming “pay-to-win.” We hate the idea of server hosts restricting Minecraft’s features to players who have already bought our game! It seems really mean.

We’re hoping that these rules will give hosts opportunity to continue creating awesome Minecraft worlds, and for our players to enjoy them without being forced to spend.

I’m sure we’ll get loads of questions about this subject over the next few days. I’ll prepare a follow-up post once I’ve gathered your queries.

Have a good day!

Owen – @bopogamel, and your buddies at Mojang.

让我们讲讲关于服务器收费的事吧！
作者: Owen 于 2014/06/12

?大家好！

先让我们达成一个共识——我们乐于看到玩Minecraft的朋友们自己架设服务器。无论是小型还是大型，纯净还是安装了众多mod，我们都很欣赏它们。能和朋友一起在长久保留的世界中一起游玩是很赞的，这点众所周知。

上周我们进行了很多关于服务器商业化，以及服主应如何通过它们来盈利的讨论。单从法律角度来说，使用我们的产品来盈利是被禁止的。到目前为止只有一个例外——Minecraft相关的视频。我们即将正式推出第二个例外项——Minecraft服务器。

架设服务器成本可能很高，所以我们想要给服主们一个弥补开销的方法。即便如此，我们同样也不希望看到我们的玩家被剥削，或者在不付费的情况下只能玩得很憋屈。以下的这些守则（以后可能更改）都是建立在这几个原则的基础上的。

你可以把你的服务器设定为“付费加入”
只要这个费用对于所有玩家来说都是相同的，你就可以向加入服务器的玩家收取费用。但是你不可以把玩家分为付费/免费玩家，也不可以根据玩家的付费情况限制他们的游戏体验。

也就是说，如果你要为“加入权”收费的话，这相当于你在卖一张“门票”，而且只能有一种门票，无论你的玩家愿意花多少钱都一样。

你可以接受捐赠
你可以接受玩家的捐赠。你可以向他们公开/在游戏内致谢，但是不能区别对待捐赠者。也就是说你不可以为了挣钱而去阉割玩家的游戏体验和游戏固有的功能。

你可以在游戏中发布广告/宣传赞助商
架设服务器的成本可能很高。在此基础上，我们允许服主为了弥补开销而发布广告。合理使用的话，广告和赞助会是资助服务器的一个好方法。

你可以销售游戏内物品，但它们决不能影响到游戏体验
我们对于销售游戏物品是没有意见的，但是它们必须为纯装饰性的。如宠物、帽子、粒子效果等都是可以接受的，但是剑、无敌药水、食人猪就不行了。我们希望所有的玩家都有同样的游戏体验，无论他们是否选择付费。

这个规则还有一个例外——披风！我们很乐意且很享受为非常特殊的玩家以及Minecon参加者制作披风。我们想让披风越有特殊价值越好。所以啊，就别弄披风了，免费的付费的都不行。

你不能让玩家使用真实货币兑换游戏货币
对于通过正常游戏行为赚到的游戏货币，我们是无所谓的，但是你不能把游戏货币和真实货币挂钩。请记住——如果你卖的东西影响到了游戏体验，我们就要不爽了。

不要将你的服务器和我们(Mojang)联系起来，同时要保证透明操作！
如果你决定要商业化你的服务器的话，你必须明确告知玩家: 1. 服务器内进行的消费和Mojang完全无关；2. 这些钱都到了谁的手里；3. 消费记录以及详细的联系人信息。同时，你也应该详细查询你所在的国家/地区销售电子物品的合法性。

感谢您耐心的阅读！
我希望你已经注意到了，所有这些规定的目标都是为了防止Minecraft服务器变成“付费就是赢家”的商业模式。我们强烈谴责无良服主用服务器来限制已经为Minecraft付过钱的正版玩家们的游戏体验！这种行为真的是相当令人发指。

我们希望这些条例可以给予服主们继续创造令人叹为观止的Minecraft世界的机会，同时也保障我们的玩家不需要付费就能完整享受游戏的权利。

据我猜测，我们会在接下来的几天内被相关的问题集中轰炸，所以我会在整理完这些问题以后准备发布跟进的更新帖子。

祝你今天愉快！

Owen – @bopogamel，和Mojang的小伙伴们。

各位请注意：

MCBBS对于此公告的政策已出——请看这里。

再次请各位注意：

Mojang对于此公告总结出的官方Q&A已出——请看这里。

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